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Film Remakes and Franchises (Quick Takes: Movies and Popular Culture) (Paperback)

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Description


Contemporary media seems incredibly unoriginal, as Hollywood produces an endless flood of remakes, sequels, reboots, and franchises. We watch as the same stories, characters, and images appear again and again in different films, on new platforms, and as toys and other merchandise. Are these works simply crass commercial products, utterly devoid of creativity, or do they offer filmmakers a unique opportunity to reimagine iconic characters and modern myths?
 
Film Remakes and Franchises examines how remakes and sequels have been central to the film industry from its very inception, yet also considers how the recent trends toward reboots and transmedia franchises depart from those historical precedents. Film scholar Daniel Herbert not only analyzes the film industry’s increasing reliance on recycled product, but also asks why audiences are currently so drawn to such movies. In addition, he explores how contemporary filmmakers have used reboots and franchise movies to inject timely social commentary and diversity into established media properties. A lively and accessible overview that covers everything from You’ve Got Mail to The Force Awakens, Film Remakes and Franchises raises important questions about the intersection of business and creativity in Hollywood today. 
 

About the Author


DANIEL HERBERT is an associate professor in the Department of Screen Arts and Cultures at the University of Michigan in Ann Arbor. He is the author of Videoland: Movie Culture at the American Video Store.

Praise For…


"Film Remakes and Franchises sparks conversations about one of the most important cultural forms of our time—the remake. It is utterly compelling and a pleasure to read."

— Chuck Tryon

"Refreshingly and excitingly, Film Remakes and Franchises eschews the knee-jerk, obvious, and incorrect to cut new ground in making sense of the meanings, value, and importance of 'mere repetition.'"

— Jonathan Gray


Product Details
ISBN: 9780813579412
ISBN-10: 0813579414
Publisher: Rutgers University Press
Publication Date: February 5th, 2018
Pages: 160
Language: English
Series: Quick Takes: Movies and Popular Culture